7 Easy Steps To Mastering Keyword Research

We’ve all been there, trying to find the perfect keywords for our articles, blogs, press releases and web pages. However, the truth is that without proper keyword research, all attempts for securing the top positions on Google fail.

The reason behind that is simple – if you are not targeting the most searched keywords, you won’t get seen or rank higher. Which is exactly why today, we are listing our 7 easy steps for mastering keyword research.

Step 1: Start with the Keyword Planner

The first step is visiting the AdWords keyword planner tool – and opening the Keyword Planner, also known as the best tool for researching keywords.  Since it is designed by Google, the Keyword Planner has the most accurate results to date.

Step 2: Make a list of important and relevant topics and keywords about your business

You cannot search for exact keywords without knowing the standard ones in your industry. For example, if you are selling running shoes, you need to type in ‘running shoes’ in order to come to a great keyword like ‘best running shoes for fall 2017’.

Step 3: Fill in those empty spaces

On the Keyword Planner, you can search by exact phrase by entering your keywords in the ‘Search for keyword ideas’  space. The great thing is that you can search for multiple keywords at once, with only dividing them in different rows.

keyword research space

Step 4: Make use of the data

The fields like ‘Local Monthly Searches’ are actually telling you how many people search for that exact keyword per month. That way, you can combine it with other high-volume keywords and expect to get more traffic. Also, you can click on the ‘Local Monthly Searches’ panel in order to arrange the results from the highest to lowest search volume.

Step 5: Add a location modifier

If you are targeting a specific area, you can select your location in the Location Modifier list and get even more accurate data for the keywords being searched in your area and the local search potential.

Step 6: Re-use the keywords you get

Once you get some nice keywords with decent volume of searches, you can type them right in and therefore re-use them to search for even more narrow and targeted keywords. The latter can serve as related keywords in your blog posts.

Step 7: Do not limit yourself to Google

Even though Google is the most visited search engine, you should also consider searching what’s hot on Bing and Yahoo in terms of searches – and include the same keywords in your monthly strategy.

We hope this guide helped you find the right keywords for your needs! Good luck!

What are your go to tools when doing keyword research? 

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